Showing that fear of mediocrity can make the world a better place.

Illustrated:Successful product recipe

Rough sketch after a day of discussion on product design and development.


  • Ability to capture feedback (good, bad, and confused)
  • Product and business vision to filter and refine the feedback
  • A solid team to understand, refine, and ship the product.
  • Customers who can provide feedback


Capture feedback and use to shape vision. Ensure all parts are blended until smooth. Support and empower solid team so they can convert vision into product.

Ship product.

Repeat rapidly until amazing product.


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